WWF Annual Report
Its all in the Details
This is a playful take on an annual report, while maintaining its corporate intention. The idea of concentrating on details is highlighted in the use of close-up imagery of various animals. Information is surrounded by enlarged quotation marks, to “draw attention to the details” as it were.
Staying true to the company’s current web site design, grey and orange play a major part in the colour scheme. The orange also evokes a feeling of encouragement, strength, endurance and stimulation to the piece. The grey adds a sophisticated corporate feel, without taking away the fun feeling from the orange or overpowering the images.
Its all in the Details
This is a playful take on an annual report, while maintaining its corporate intention. The idea of concentrating on details is highlighted in the use of close-up imagery of various animals. Information is surrounded by enlarged quotation marks, to “draw attention to the details” as it were.
Staying true to the company’s current web site design, grey and orange play a major part in the colour scheme. The orange also evokes a feeling of encouragement, strength, endurance and stimulation to the piece. The grey adds a sophisticated corporate feel, without taking away the fun feeling from the orange or overpowering the images.
Book Covers
Survival, Wear and Tear
For the Zombie Survival Guides and World War Z the concept of Survival, Wear and Tear was chosen. This was chosen because of the nature of the books, and the content within them. They all have the same reoccurring theme of survival during a zombie apocalypse.
For all three of the books the covers were hand written with illustrations that also looked hand drawn. This is to play on the idea that someone has written it up by hand and because it has useful information it is passed on to others. For all books a look of “wear and tear” was incorporated by burning the edges and scuffing the paper. This was done with the thought of the books being used often and seeing hard times.
For the Survival Guides a heavy dark green paper was used to mimic the pads of paper that are used in the army for notes. This was done because those pads are often used in the field for quick notes just as these guides would be. A lighter variation was used for one of the books to make it easier to tell them apart.
WWZ was done on a light tan colour to convey more of a diary type feel. Because the book is about the stories of the survivors of the zombie apocalypse.
Survival, Wear and Tear
For the Zombie Survival Guides and World War Z the concept of Survival, Wear and Tear was chosen. This was chosen because of the nature of the books, and the content within them. They all have the same reoccurring theme of survival during a zombie apocalypse.
For all three of the books the covers were hand written with illustrations that also looked hand drawn. This is to play on the idea that someone has written it up by hand and because it has useful information it is passed on to others. For all books a look of “wear and tear” was incorporated by burning the edges and scuffing the paper. This was done with the thought of the books being used often and seeing hard times.
For the Survival Guides a heavy dark green paper was used to mimic the pads of paper that are used in the army for notes. This was done because those pads are often used in the field for quick notes just as these guides would be. A lighter variation was used for one of the books to make it easier to tell them apart.
WWZ was done on a light tan colour to convey more of a diary type feel. Because the book is about the stories of the survivors of the zombie apocalypse.
Oh Noes!
Morning Energy
Oh Noes! is a morning energy drink made for those people who need to get up and go in the morning. The company uses coffee and tea flavours to match with popular drinks to have in the morning. The best part though? No waiting to make your drink of choice in the morning! Just grab an Oh Noes! and take your morning energy on the go!
The challenge was to make a compelling label in a small amount of space, that conveyed the idea of morning energy and still had all of the required information.
This was done by the use of patterns to make the background. The patterns were made to reflect an aspect of the flavour of the drink and to mimic patterns one might see on a shower curtain, pillowcase or bed spread.
The fonts that were used were chosen for their playful nature and easy readability. The arrows were made to point up in the name and tag line to be uplifting; pointing down drew energy away from the message. The star burst was added to the ‘o’ to play on the idea of the sun rising over the horizon.
Morning Energy
Oh Noes! is a morning energy drink made for those people who need to get up and go in the morning. The company uses coffee and tea flavours to match with popular drinks to have in the morning. The best part though? No waiting to make your drink of choice in the morning! Just grab an Oh Noes! and take your morning energy on the go!
The challenge was to make a compelling label in a small amount of space, that conveyed the idea of morning energy and still had all of the required information.
This was done by the use of patterns to make the background. The patterns were made to reflect an aspect of the flavour of the drink and to mimic patterns one might see on a shower curtain, pillowcase or bed spread.
The fonts that were used were chosen for their playful nature and easy readability. The arrows were made to point up in the name and tag line to be uplifting; pointing down drew energy away from the message. The star burst was added to the ‘o’ to play on the idea of the sun rising over the horizon.
Sips
Boiling Point
This concept was used in a number of different ways from the colours to the typefaces and the graphic elements. The orange colour used primarily with the logo was chosen because all of the black teas used in this project had that colour in them. The blue was chosen because the use of black made it look too much like Halloween. It is also orange’s contrasting colour so it appears to ‘pop’ from the tags.
The typefaces were chosen for very different reasons. Vermilion Dots was chosen because of its bubbly look, which corresponds with the idea of boiling. The dots taken from the font and placed above it cause it to look as though its starting to boil. The fact that the typeface its self is dots helps with this idea. Avenir was chosen because of its clean look and rounded appearance. A rounder typeface such as Arial Rounded was not used because a bit of contrast between the bubbly feeling of the packaging and the logo was needed.
The use of little “bubbles” was used throughout the packaging to convey the idea of bubbling. They are meant to seem to be rising from something like bubbles in a pot.
Boiling Point
This concept was used in a number of different ways from the colours to the typefaces and the graphic elements. The orange colour used primarily with the logo was chosen because all of the black teas used in this project had that colour in them. The blue was chosen because the use of black made it look too much like Halloween. It is also orange’s contrasting colour so it appears to ‘pop’ from the tags.
The typefaces were chosen for very different reasons. Vermilion Dots was chosen because of its bubbly look, which corresponds with the idea of boiling. The dots taken from the font and placed above it cause it to look as though its starting to boil. The fact that the typeface its self is dots helps with this idea. Avenir was chosen because of its clean look and rounded appearance. A rounder typeface such as Arial Rounded was not used because a bit of contrast between the bubbly feeling of the packaging and the logo was needed.
The use of little “bubbles” was used throughout the packaging to convey the idea of bubbling. They are meant to seem to be rising from something like bubbles in a pot.